Photos by L.G. Patterson

A new service center that can assist with all makes and models of vehicles opened mid-January. Quick Lane is associated with Ford dealerships but technicians can work on all makes and models.

Quick Lane is one of the fastest growing franchises in the United States. Jim Rollin, who came to Columbia to help with the opening of the store, says, “Quick Lane is the sixth largest tire company in the nation. Nine years ago the franchise had 350 stores and it has climbed to 820 stores.”

The main difference between a Jiffy Lube and Quick Lane are the factory-trained technicians and full service available, Manager Ryan Riddick says. The store also offers more services, with 14 core services ranging from oil changes, tires, brakes, maintenance and repairs.

Michael York, who has been with the Machens organization one year, said it was in his initial plan to add a speedy service center. “I’m a true believer of the Quick Lane model, it’s a more efficient service overall.”

The store, which previously housed the Toyota dealership, is located at 900 Bernadette Dr. The space took four months to remodel. With 13 bays it’s one of the largest Quick Lanes and its goal is to serve 70 customers a day. After three weeks, the new business is already serving 45 customers a day.

One reason the new location has already exceeded expectations may be because of the base of customers the Machens main service department has been assisting for years. The main service center, located on Worley St., will continue to stay open and focuses on major repairs. The opening of Quick Lane allows customers more timely service since they won’t be bogged down behind major repairs.

“Our main focus is to bring service customers into a nice environment and expedite their service agreement,” Riddick says.


Categories: Business, CEO Magazine