On Friday, Rally House opened their third location in Columbia. The store is the latest addition to the Crossroads West shopping center, at the intersection of Broadway and Stadium.

“Given Columbia’s strong connection to Mizzou and its vibrant fan culture, we’re especially excited to continue our support of Mizzou athletics and connect with students, alumni, and the broader community,” Rally House marketing manager Lonnie Penner stated in a press release. “Our goal is to create a space that reflects that energy while also working alongside local organizations, media, and community leaders.

Hours: 10 a.m. to 8 p.m.

Address: 2101 W Broadway, Space T