Audrey Paglusch, the owner of Smooth Secret Studio, has a deep passion for helping people feel confident in their own skin. “Whether it’s enhancing a natural feature or simply providing a space where someone feels seen, cared for and uplifted, I know that what I do goes far beyond surface-level beauty,” she says. “This isn’t just a service — it’s my passion, my purpose and my way of making a difference, one client at a time.” While she has found success with her business, it took time, dedication and a little bit of fear to grow her company. “I pushed through the doubt, stayed consistent and trusted the process. Hitting major goals like reaching 1,000 clients, expanding my services and watching my space become a safe, confidence-boosting sanctuary for others has been surreal.”

For others looking to embark on their own path of opening a business, Paglusch says it’s important to remember you don’t have to have it all figured out in the beginning. “You just have to start,” she says. “Start messy, stay passionate and don’t wait for permission.”

Being a “Woman to Watch” is more than just a title for Paglusch; it’s a chance to inspire other women not to give up on their dreams. “It means being a light for others, showing that you can build something meaningful, powerful and beautiful from scratch,” she says. “And most importantly, it means continuing to show up with purpose and staying committed to making a difference, not just in business, but in people’s lives.” Paglusch says surrounding yourself with strong women also helps motivate and empower you to stay consistent and driven to reach your goals.

As for the future, Paglusch believes she will continue to see more women step into leadership roles and redefine what it means to be a woman in business. “I see a future where we continue to support one another, push creative boundaries and set new standards for professionalism, quality and care,” she says.

Smooth Secret Studio
914 N. College Ave., suite 4
573-970-2429
smoothsecretstudio.glossgenius.com