Betz Jewelers is a hidden gem, tucked away on the third floor of the Executive Building at Sixth Street and Broadway (Boone Central Title is on the ground floor.) Once you find the secret spot, “you’ll be buzzed in and welcomed, but never pressured or ‘sold,’” says Rachel Flynn, the store’s marketing director. “We’re a warm, family-friendly environment.”
Flynn says if she only had one word, she would describe Betz as welcoming. “We always want people to feel at home here,” she says.
Flynn says she and the entire Betz staff are honored that loyal customers and friends voted them as the Best Place to Buy Jewelry in this year’s Best of Columbia. “Winning gold means the community trusts us and appreciates our team’s commitment to integrity and customer service,” Flynn says. “We are so honored to be recognized as the Best Place to Buy Jewelry for the third year in a row.”
One of the store’s strengths lies in Robert Flynn, a graduate gemologist who serves as general manager. In fact, he is the only one with that designation working in a retail setting within the area. Betz also employs two bench jewelers, which allows them to take care of almost all repairs in-house and quickly.
Along with being recognized as a gold winner, Betz Jewelers has many other exciting plans for this year. Flynn says they are completing a showroom remodel and celebrating the 40th anniversary of the shop in downtown Columbia. “We’ll be having major events and a 40%-60% off sale July 18-29 to commemorate this special anniversary,” she says.
And, most importantly, Flynn says huge thanks to “all of our loyal customers and our team for making our win possible!”
Betz Jewelers: 601 E. Broadway, suite 303 • 573-449-1070 • betzjewelers.com
