Photo by L.G. Patterson
What: Living Windows Festival
Where: The District – Downtown, Columbia
When: Dec. 6, 6-9 p.m.
Cost: Free
Website: discoverthedistrict.com/events
Storefront windows aren’t just for mannequins, merchandise, or signage. When the winter season comes, windows in downtown Columbia businesses undergo a shift from highlighted clothing and company logos, right into a winter wonderland.
An event special to Columbia for over 20 years, the Living Windows festival is coming to town Friday, Dec. 6. From 6-9 p.m., Columbia residents and visitors can attend the biggest festival of the year to welcome the winter holiday.
Businesses in The District will transform their storefront windows into live displays using employees. Instead of using traditional mannequins, real people act as living sculptures. They might hold poses or engage in movements that relate to the theme of the business or the holiday concept.
“The creativity is just astounding,” CID Executive Director Nickie Davis says. “What these small businesses are able to put together and bring to life in their windows is incredible. It’s a display for everyone to appreciate.”
The District is designed to service all things small business. This includes parking, trash pickup, writing grants, marketing, and event planning. You name it, they deal with it, according to Davis.
“Living Windows is the District’s biggest festival of the year,” Davis says. “Thousands of people attend and it’s really just a wonderful event for everyone to enjoy.”
My Secret Garden, a local flower shop, has participated in Living Windows since its inception.
“My mother is the founder of My Secret Garden, so I was actually in the window when I was in high school and college,” co-owner and manager Jessica LaHue-Spherex says. “It’s a longstanding tradition that we love to be a part of. It’s our gift to the community to get into the holiday spirit, and it’s always a magical evening.”
One of Davis’ biggest recommendations for residents eager to attend the event is to make a whole day of it.
“I think one of the biggest things that you can do to help yourself have fun with this event is get downtown early, so maybe you go shopping, do an activity, grab some Sparky’s ice cream, and then have dinner somewhere,” she said. “Around that dinner time is when the windows will start.”
A list of participating businesses and a map will be posted on the District’s website. The map will outline a recommended walking path to ensure attendees don’t miss any of the windows or activities.
