Inside Columbia


The Face of Residential Electrical Services

By Inside Columbia

Since 1996, Withrow Electric has been providing electrical solutions for communities throughout mid-Missouri. With more than 90 years of combined electrical experience, you can rest easy knowing that this family-owned business will work with you to manage needed electrical services.

Owner Rich Withrow says the electrical industry is the most rewarding trade. “Our work is meaningful and important,”Withrow says, noting how much he loves being able to point to a finished project at the end of the day and know he accomplished that.

Withrow’s insured electricians have the experience needed to handle any type of job, whether installing a new lighting fixture in your dining room or rewiring the entire house. From the moment Withrow’s electricians arrive at your home, the priority will be to identify any problem. But even if the issue cannot be solved on the spot, Withrow will never leave you hanging. Electricians will provide a cost estimate and schedule a time to return with the proper parts to finish the job. Withrow Electric will always bring your wiring up to code, ensuring that you can live or work safely in your new space.

Withrow knows his company is only as strong as his employees, so he appreciates each person’s continued hard work and dedication. “The core of our employees has been with us for a long time, and they are our family,” he says. “I take pride in knowing that they have chosen to work at Withrow for so long.” And his dedication to showing how much he values not only employees, but customers too, is why Withrow’s business has been so successful. “Kindness matters. Respect and kindness toward employees and customers go a long way,” Withrow says. “I feel fortunate that we have been able to survive the ups and downs, not only for our family, but for our employees.

Withrow says he doesn’t anticipate any large changes for the industry over the next five years as he’s found Columbia to be recession-resistant, especially when it comes to construction.Even during the pandemic, most construction-related businesses in the area were able to thrive, he says, and he doesn’t see that being any different for Withrow Electric.

While Withrow Electric has had many accomplishments over the years, Withrow says the most memorable was reaching the milestone of 25 years in business. “Not many businesses can say that,” he says, noting that it’s an even more rare feat for small, family-owned and operated businesses.

Withrow Electric is a true family business, with Withrow’s son and daughter-in-law, Paul and Keri Showers, having worked for the business for more than 20 years. Withrow himself is a Columbia native who enjoys spending his time outside of work with his wife, son, daughter and four grandchildren.The Withrow family likes to stay involved in the community by supporting various charity events throughout the year. “My involvement in the community has always been simple, but meaningful,” Withrow says. “If you see someone in need, and you can help them in some way, then by all means do so.”Withrow Electric serves all of Mid Missouri.


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