Inside Columbia


Use Color to Bring Joy into Your Home

By Inside Columbia
Jaclyn Rogers shows paint samples

Editor’s Note: The following content is a paid advertorial.

The colors used in your home help define the space, making it the place that’s perfect for you. When it comes to consumer purchasing, more than 90% of all decisions are based on color. It’s held in memory more than design or word- ing and is more tied to emotion than any other design element. That means your color choice is crucial in making your home feel comfortable and joyful for you and your family. To ensure you make the right choice for the long run, consider the one-time service of paint color consulting, which provides homeowners with expert recommendations. After all, it just takes a few gallons of paint to add value to a home. Real estate professionals know that the right on-trend colors can bring multiple offers in the first week, while the wrong dated colors can result in a property that languishes on the market for many months. The latest trends show off-whites, light beiges and light grays as good colors for selling homes, while in 2022, green and earthy tones dominated the color scene.

Jaclyn Rogers of Ai Painting PlusJacyln Rogers, Ai Painting Plus

Jaclyn Rogers, sales representative at Ai Painting Plus, sees paint as more valuable than simply being an accent in a home. “We are painting joy into people’s homes,” Rogers says. “I get the greatest pleasure by assuring our clients are getting the best care.” At Ai Painting Plus, the experts on staff know that paint can be an instant deciding factor when choos- ing to buy a home. “Color perception is instantaneous,” Rogers says. “Before we even have time to process on a cognitive level, we have made an instinctual, reflective decision about whether we like the color of the painted room.” Rogers is certified as a Psychological Color Expert, which means she has demonstrated mastery in specifying interior paint in residential applications.

Contact Ai Painting Plus at 573-639-2343 or

Subscribe & Follow