MVP Program

The Missouri Winery Visitors Program (MVP) encourages consumers — that’s you! — to explore Missouri wine country — and rewards you for each and every visit! The free program was recently extended through December 2020, so be sure to sign up soon. You can register for an account, collect tickets from participating wineries and enter them all online! Points earned from visiting wineries can be redeemed for rewards or for entries into the MVP sweepstakes.

Learn more and register at

Missouri Wines – established in 1984 to support the research, development, and promotion of Missouri grapes, wines, and juices – boasts an annual impact of $3.2 billion and more than 130 wineries, supporting more than 28,000 jobs.

For more information, visit

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