The Face of Full Service Marketing


Nelly Roach, president, and J. Michael Roach, creative director, of Caledon Virtual, were both raised by strong families that valued hard work and personal relationships, two things that factor into their business daily. As a full service marketing agency, the Roaches identify under-served niches within their passions and interests to off their services to business and nonprofit organizations at the local, regional and national level.

From the beginning, the Roaches saw the opportunity to serve their clients by using data and technology to drive the emotions associated with successful marketing , and to help their clients create personal relationships with their customers.

“Relationships are precious gifts,” says J. Michael.

He attributes the business’s success to strong relationships and solid values.

“Our success comes from our strong relationship with God, our dedication to each other, our commitment to doing what we say we’re going to do, the support of our family and friends, and our willingness to do ton of hard work,” says J. Michael.

He says three philosophies guide them:

“Do what you love and you’ll never work a day in your life.”
“Define success on your own terms.”
“Win like a champion, and lose like a champion.”

In their free time, the Roaches enjoy long drives to nowhere in particular.


Caledon Virtual  | 1906 Corona Road, Suite 200
573-446-7777  |

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